I am excited that Rapt Media customers can now benefit from Kaltura’s wide range of video solutions and easily expand their video strategy to support any use case that may arise today and in the future.”

The CEO and Founder of Rapt Media, Erika Trautman welcomed this move by saying, “What an honor it is for our vision and technology to be recognized by a video technology powerhouse like Kaltura. It also helps the students to follow learning paths which are customized to their learning level. The companies can also be benefitted during their recruitment and onboarding drives by the development of training materials and welcome videos by Rapt Media.

It helps the clients in marketing, customer education and sells by enabling the viewers to be led through a video experience which is interactive and engaging.

Rapt Media was founded in 2011 and it offers customers interactive video technology for different purposes. They would now become Kaltura’s customers to gain access to its video solutions. Rapt Media’s impressive clientele list includes EMC Dell, Alight Solutions, Mercedes, eBay, etc. Here the viewers are navigated through different video paths based on their behavior or selection at each level. The interactive branching video technology offered by Rapt Media is used in personalized marketing, learning, and educational video experiences, recruitment, etc by the clients. Kaltura which is a leading video technology provider acquired the video startup Rapt Media in May 2018.

Marketing Analytics, Performance & Attribution.

iPaaS, Cloud/Data Integration & Tag Management.

Business/Customer Intelligence & Data Science.

Audience/Marketing Data & Data Enhancement.

Optimization, Personalization & Testing.

Sales Automation, Enablement & Intelligence.

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