In the last three decades, motorisation and urbanisation have been the trend in many metropolitan areas in developing countries. Image of the streets of Jakarta in rush hour. However, when examined more closely, the issue reveals itself to be more complicated. Such a rapid technological take up is seemingly unprecedented in a developing nation such as Indonesia, as it does not seem economically feasible. Currently some 77 million individual motorcycles are registered to drive on Indonesian roads, up from approximately 40 million in 2008.

As an example of this continuing product design journey, we can examine the pervasive and vivacious part that the motorcycle plays in Indonesian culture.ĭue to a rapid increase in purchasing power of the average Indonesian within the last 20 years, motorcycle use is experiencing a boom. In this light the design’s new identity encapsulates its context defined by the adaptations to its original form.

This is due to the nature of a design for when it is realised into the larger world, the designer loses any ability to influence it in the finite and controlled manner that they have interdicted to be accustomed to.

Context plays a significant role in how a design is received and shaped.

Roze siah part 211